The standard of the big media agencies, with the attention of a boutique. We manage paid campaigns on Google, Meta, TikTok and native, and measure one thing: how much profit you keep.
And what’s reasonable to pay for one in advertising, so you still make a profit.
Three reasons that come up in almost every account we take on, in lead-gen businesses and online stores alike.
The Google and Meta report only shows the first column: how many sales or leads advertising brought. We manage by the last column, and continuously check what can be moved to make it grow.
How it’s calculated →Google and Meta can’t see each other, and both record the same result for themselves. Two in the reports, one in reality.
The campaign went live and nobody touches it. The ads wear out, and the budget keeps flowing to audiences, products and searches that don’t bring money.
A lot of money is lost after the ad, on the way from click to payment.
Sources: cart abandonment per the Baymard Institute (an average of 70.22% across dozens of studies). Lead response time per a Workato study of 114 companies.
Before a single ad, we work out how much you can pay for a customer. Every decision is measured against the money you keep, not against clicks.
We switch off what doesn’t bring customers, replace ads before they wear out, and scale up gradually only what’s winning.
The accounts are in your name, the price is agreed upfront, and a weekly report shows what we did and what it brought.
Not a shekel goes out before measurement is working. That way every decision after that rests on real numbers.
We work out how much you can pay for a customer and get access to the accounts.
We check that every enquiry and purchase is counted, and only once.
First campaigns, closely monitored. What doesn’t work is switched off fast.
We sit down with the numbers and decide together where to invest more.
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SMOLANSKI Media was founded by Pini Smolanski, after 10 years at Israel’s leading media and advertising agencies, where he ran advertising for some of the country’s biggest brands, with budgets where every decision is measured.
Businesses that invest seriously in advertising and want that standard, but go to a big agency and get whoever is available, not the senior person who sat in the meeting.
A senior media manager on every account, systems that monitor the accounts continuously and produce reports, and a partner social agency for creative. The same standard and working methods as a big agency, with personal attention.
“With us, your account isn’t handed to a junior team after signing. The person who builds the strategy with you is the person who manages the account and follows it closely, backed by monitoring and reporting systems and creative partners.”
The work was done within the media agencies, so brand names aren’t listed here. We’re happy to tell you more on a call.
That’s how much Meta “overstated” sales compared with what actually came into the store. Budgets were being split on the wrong data.
Without real measurement, every decision is a guess. We don’t guess.
Stores, lead gen, automotive, insurance and tech. What comes up with all of them: availability, transparency and results.
“With all my heart, highly recommended! We went through many agencies before BuyMedia, and after more than a year there’s no doubt we chose the best one. The most professional, available and service-minded there is. There’s always someone to turn to, with full transparency and expertise that, most importantly, brings results. A personal thank you to Pini the champ, who puts his soul into it and is a full partner in our success.”
“Some of the most impressive knowledge and experience I’ve come across. I warmly recommend Pini personally. He brought me accurate, relevant leads. Highly recommended.”
“Excellent, serious and professional service. Always available for any question or request I had. Highly recommended!”
“Professionalism, broad knowledge of the field and excellent prices. Pini is a champ at what he does. Highly recommended!”
“A champ and a professional, years of experience in the field. Highly recommended.”
The recommendations were posted on the Facebook page of BuyMedia, the agency’s previous name (translated from Hebrew).
Half an hour, free. We’ll go through your numbers and tell you honestly whether your profit can grow.
Free fit checkNot every platform suits every business. On the first call we’ll recommend where to start, based on what you sell and to whom.
Catch the people already searching for you.
Suits services and products people already search for on Google.
Reach customers before they search.
Suits a steady flow of leads and products that look good.
Short video for a broad, young audience.
Suits brands with a young audience and visual products.
An article that warms people up before they buy.
Suits products that need explaining, like finance and insurance.
The difference between a media agency and an ad agency, what each one does, what it costs, and how to choose a recommended media or ad agency for a business that advertises online.
Read Pricing & choosing an agencyWhat Google and Facebook campaign management costs in Israel: 2026 price ranges, retainer vs a percentage of media budget, hidden costs and how to compare quotes.
Read Pricing & choosing an agencyHow to choose a Google and Facebook campaign management agency: what to check on the first call, in the quote and in the contract, and which warning signs say keep looking.
ReadSMOLANSKI Media is a boutique performance agency for paid campaign management on Google, Facebook and Instagram, TikTok, and Taboola and Outbrain. The agency was founded by Pini Smolanski, who has managed advertising for 14 years, 10 of them at Israel’s leading media agencies. We work with lead-generation businesses and online stores that invest ₪10,000 a month or more in advertising, and measure success by the profit they keep.
At a big agency the senior person comes to the meeting, and the account is usually managed by someone else. With us, the person you talk to is the person who manages the budget and follows it closely. You get the working methods of the big media agencies, with availability and personal attention.
There are two parts. The media budget is paid directly to Google, Meta or TikTok, and with us it starts from ₪10,000 a month. Our management fee is set by the scope of work and the number of platforms, and the price is agreed upfront, with no surprises.
With lead-generation businesses across Israel, such as insurance, finance, real estate and professional services, and with online stores. Our office is in Ra’anana.
For three main reasons. Google and Meta each count the same sale or lead for themselves, so the reports show more than actually came in. The report shows revenue, not profit, that is, before the cost of the product or service, operations and fees. And a lot of money is lost after the click: in online stores about 70% of carts are abandoned before checkout, and in lead-gen businesses, according to a study of 114 companies, fewer than 1% got back to a lead within 5 minutes.
Half an hour, free. We go through what you’re running, work out how much you can pay for a customer, and tell you honestly whether we can help.
In the first two to four weeks the platforms are learning. Meanwhile we monitor the account closely, and don’t wait for the end of the month to fix things.
Yours. We only get permission to manage them, and if you leave, all the history stays with you.
From ₪10,000 a month and up. At budgets like that every decision is measured in thousands of shekels, and that’s where close account monitoring pays for itself. Below that, the platforms don’t learn fast enough, and we’d rather say so upfront.
Images and videos are made by a partner social agency, based on what the data shows is working. We’re responsible for the advertising and the results.
If your customers are already searching for what you sell, Google catches them at the moment of the search. If you need to spark interest, Meta reaches them before they search. Usually the combination works best.
Access to the ad accounts, someone who can add a small piece of code to the site (or we’ll help with that), and half an hour to get acquainted.
On Wednesdays, alternating: updates from Google, Meta and TikTok in plain language (what’s new, what needs action and what you can ignore), or one practical tip for your business. No spam, and you can unsubscribe at any time. (The newsletter is in Hebrew.)
For businesses that invest ₪10,000 a month or more in advertising. Half an hour, free and with no commitment.
Prefer to talk now?
WhatsApp 054-610-5188We’ll get back to you within one business day. Want to talk right now? You can start a WhatsApp chat, with everything you filled in.
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