The same ad runs for months
The ad wears out: the same people see it again and again, clicks drop and cost per lead rises.
Meta Ads · Facebook, Instagram, WhatsApp
Facebook and Instagram campaign management Reach customers before they search for you.
Meta creates demand: it reaches people who didn’t know yet that they need you. It only works when someone manages it closely: replacing ads, switching off what doesn’t work and carefully scaling what does.
5 dayswithout a conversion, and the ad is switched off
18%budget increase at a time, only for winners
3layers: interests, remarketing and lookalikes
In short
What does Facebook and Instagram campaign management include?
Facebook and Instagram campaign management is building and running ads in Meta Ads Manager, which run on Facebook, Instagram, Messenger and WhatsApp. With us it includes a fixed three-layer structure (interest audiences, remarketing and lookalikes), pixel and Conversions API setup, close monitoring of the ads, switching off an ad that spends 5 days without a conversion, and raising the budget by 18% at a time, only for what brings strong results.
The right fit
Is it a fit?
Facebook and Instagram will work well for you if
- Your product or service looks good in a photo or video
- You need a steady flow of leads
- You want to create demand, not just catch people already searching
Probably not the place to start if
- You don’t have photos or videos, and nobody to make them
- You want results from day one, with no learning period
From the field
The mistakes we see most on Facebook and Instagram
Optimizing for clicks instead of customers
When the campaign is set to bring traffic, Meta brings exactly that: lots of clicks, few customers.
A pixel without the Conversions API
Without a server-side connection, some sales and leads aren’t counted, and the algorithm learns from less data.
What we do
What we do on Facebook and Instagram
And every decision is measured against one thing: how much profit you keep after advertising.
- 01
A structure that works
Three fixed layers: interest audiences, remarketing and lookalikes.
- 02
Leads to WhatsApp and forms
Short forms or a direct WhatsApp enquiry, depending on what works for you.
- 03
Ongoing creative testing
An ad that spends 5 days without a conversion is switched off, and ads are replaced before they wear out.
- 04
Careful growth
We scale by 18% at a time, and only what brings strong results.
- 05
Pixel and Conversions API
Full measurement from the browser and the server, tested with a real lead.
- 06
A creative brief from the data
What worked and what wore out, straight to the partner social agency.
Do you make the ads?
Images and videos are made by a partner social agency, from a brief we write based on the data.
How long until it works?
In the first two weeks Meta is learning. During that time we monitor the account closely, switching off and replacing based on what the data shows.
A lead form or a website?
It depends on the business. A Meta form brings more leads, and a website brings warmer leads. Usually we test both.
What is the Conversions API and why do you need it?
The Conversions API sends leads and purchases to Meta directly from your server or system, not just from the browser. That way events the pixel misses because of ad blockers and privacy settings are counted too, and Meta learns from more data.
What is a Lookalike audience?
A Lookalike is an audience Meta builds from people similar to a list you give it, for example your best customers. The better the list, the more accurate the audience.
How much budget do you need to advertise on Meta?
We work with businesses that invest ₪10,000 a month or more in advertising, across all platforms together. At that budget Meta gets enough conversions to learn, and there’s room to test several ads in parallel.
Recommendations
What business owners say about us
“Some of the most impressive knowledge and experience I’ve come across. He brought me accurate, relevant leads. Highly recommended.”
“Excellent, serious and professional service. Always available for any question or request I had. Highly recommended!”
“We’ve been through many agencies, and after more than a year there’s no doubt we chose the best one. There’s always someone to turn to, with full transparency and expertise that brings results.”
From the recommendations on the Facebook page of BuyMedia, the agency’s previous name (translated from Hebrew). All recommendations →
Who manages
Who will manage your campaigns?
Pini Smolanski, founder of SMOLANSKI Media. 14 years in advertising management, 10 of them at Israel’s leading media agencies, on some of the biggest brands in the country. With us, the person you talk to is the person who manages the account.
More about Pini →14years of experience
10at the leading agencies
10+years leading teams
From the blog
Questions worth checking before you start
More from us
More services
Let’s check whether Facebook and Instagram will be profitable for you
For businesses that invest ₪10,000 a month or more in advertising. Half an hour, free and with no commitment.
Prefer to talk now?
WhatsApp 054-610-5188