Pini Smolanski, founder of SMOLANSKI Media
The standard of a big media agency. The attention of a boutique.
Pini Smolanski has managed advertising for 14 years, 10 of them at Israel’s leading media and advertising agencies, where he ran advertising for some of the country’s biggest brands and led teams for over a decade. He holds an MBA in Marketing from the Open University of Israel, and founded SMOLANSKI Media (formerly BuyMedia) to give mid-size and large businesses that same standard, with personal attention.
Where the experience was built
Ten years at Israel’s leading media and advertising agencies, on accounts where every decision is measured: large budgets, clear targets and reporting to management. In that role, Pini ran advertising in these categories:
| Category | Client type |
|---|---|
| Banking | One of Israel’s largest banks |
| Credit cards | A leading company in the category |
| Electronics | An international brand |
| Food | One of the largest companies in Israel |
| Mobile & telecom | A leading company in the category |
| Automotive | A leading car brand |
The work was done through the media agencies, so brand names aren’t listed here. We’re happy to tell you more on a call.
For more than a decade Pini also led teams of campaign managers, and saw up close where things fall apart: in the handoff from the senior person who sells to the junior who manages, and in campaigns that go live and nobody touches.
Why a boutique agency
Businesses that invest seriously in advertising want the standard of a big media agency, but at a big agency you usually get whoever is available, not the senior person who sat in the meeting. SMOLANSKI Media was built to fix that: the person you speak to on the first call is the person who manages your account and follows it closely.
How we work
- We start from profit. Before a single ad, we work out how much you can pay for a customer, and measure every decision against the money you keep.
- Close monitoring inside the account. We switch off what doesn’t bring customers, replace ads before they wear out, and scale up gradually only what’s winning.
- Measured against the source. We count against your actual sales or your lead system, not by what Google and Meta report about themselves.
- It’s all yours. The ad accounts are always in your name, and the price is agreed upfront.
- Creative from the data. Images and videos are made by a partner social agency, from a brief we write based on what the data shows is working.
What we specialize in
Paid campaign management on Google, Facebook and Instagram, TikTok and Taboola and Outbrain, for two types of business: lead-generation businesses such as insurance, finance, real estate and professional services, and online stores. We work with businesses across Israel that invest ₪10,000 a month or more in advertising. Our office is in Ra’anana.
Education
MBA in Marketing, the Open University of Israel.
Want to talk to Pini directly? Half an hour, free and with no commitment.
Get a fit checkArticles by Pini
How much should you spend on ads each month? Working out a minimum budget for Meta and Google
How to work out a monthly ad budget for Meta and Google: how many conversions the platforms need to learn, a simple formula for a minimum budget, and what to do when your budget is smaller.
November 13, 2026 · 3 min readLeads & salesWhy are your Facebook leads low quality? 6 reasons and what to do
Why Facebook and Instagram leads don’t answer or aren’t relevant: a form that’s too easy, optimizing for volume, no feedback to Meta and slow follow-up. And how to get leads that close.
November 13, 2026 · 4 min readMeasurement & profitabilityA paid advertising glossary: ROAS, CPA, CPL, pixel and more, in plain language
A glossary of paid advertising on Google and Meta: what ROAS, CPA, CPL, CPM, CTR, pixel, Conversions API, lookalike, remarketing and learning phase mean, with an example for each.
November 13, 2026 · 4 min read