Articles on advertising measured by profit
How to work out how much you can pay, how to read reports correctly, and what really moves the bottom line. No buzzwords, with numbers.
All articles
How much should you spend on ads each month? Working out a minimum budget for Meta and Google
How to work out a monthly ad budget for Meta and Google: how many conversions the platforms need to learn, a simple formula for a minimum budget, and what to do when your budget is smaller.
November 13, 2026 · 3 min readLeads & salesWhy are your Facebook leads low quality? 6 reasons and what to do
Why Facebook and Instagram leads don’t answer or aren’t relevant: a form that’s too easy, optimizing for volume, no feedback to Meta and slow follow-up. And how to get leads that close.
November 13, 2026 · 4 min readMeasurement & profitabilityA paid advertising glossary: ROAS, CPA, CPL, pixel and more, in plain language
A glossary of paid advertising on Google and Meta: what ROAS, CPA, CPL, CPM, CTR, pixel, Conversions API, lookalike, remarketing and learning phase mean, with an example for each.
November 13, 2026 · 4 min readPricing & choosing an agencyMedia agency or ad agency: what’s the difference, and which one does your business need
The difference between a media agency and an ad agency, what each one does, what it costs, and how to choose a recommended media or ad agency for a business that advertises online.
November 11, 2026 · 2 min readPricing & choosing an agencyHow much does paid campaign management cost? Prices and pricing models in 2026
What Google and Facebook campaign management costs in Israel: 2026 price ranges, retainer vs a percentage of media budget, hidden costs and how to compare quotes.
November 9, 2026 · 5 min readPricing & choosing an agencyHow to choose a media agency or PPC agency: 8 checks before you sign
How to choose a Google and Facebook campaign management agency: what to check on the first call, in the quote and in the contract, and which warning signs say keep looking.
November 9, 2026 · 4 min readLeads & salesHow fast should you get back to a lead? And how to set up an automatic WhatsApp reply
How fast to get back to a lead from advertising, what research shows about response time and lead quality, and how to set up an automatic WhatsApp message that arrives the moment the lead comes in.
November 9, 2026 · 3 min readGoogle AdsPerformance Max: when it works and when it burns budget
When a Google Performance Max campaign brings profit and when it burns budget: warning signs, what Google added to the reports, and how to check it’s really profitable.
November 9, 2026 · 4 min readMeasurement & profitabilityHow much can you pay for a lead? The formula for the right cost per lead
How to work out how much to pay for a lead: a customer who costs roughly 10% of the deal value. The formula, a worked example, the break-even point and common mistakes.
November 6, 2026 · 4 min readOnline storesBreak-even ROAS: how to know if your online store’s advertising is really profitable
A ROAS of 3 can lose money. How to calculate break-even ROAS from your profit margin, what goes into the calculation, and how to set a target that leaves profit.
November 6, 2026 · 3 min readMeasurement & profitabilityWhy Meta and Google report more sales than you actually made
Meta’s and Google’s reports show more sales than reality. Why it happens, what changed in Meta’s measurement in 2026, and how to measure what advertising really adds.
November 6, 2026 · 3 min read