Privacy policy

At SMOLANSKI Media we respect your privacy. This page explains what information we receive through the site smolanski.co.il, why, who it’s shared with, and what your rights are. The policy was written in accordance with Israel’s Protection of Privacy Law, 5741-1981, including Amendment 13, and the Communications Law (Section 30A, the “Spam Law”). This English version is a translation; if there is any discrepancy, the Hebrew version prevails.

1. Who is responsible for the information

SMOLANSKI Media, led by Pini Smolanski, HaTidhar 5, Ra’anana. For any question or request about privacy: by email [email protected], by phone or WhatsApp 054-610-5188, or by post: SMOLANSKI Media, HaTidhar 5, Ra’anana.

2. What information we receive

• Fit-check form: name, phone, business name, and at your choice also email, business type, industry, website address, ad budget range or what the business needs (a website, a business management system or a bot), main goal, the platforms you advertise on, and a free description of the business.
• Website or system brief: if you received a brief link from us, the answers you filled in about the business, services, customers and how you work.
• The calculator: the numbers you entered (for example profit per customer or average order value) stay in your browser. They reach us only if you choose to send them, with the “Send us the result” button or together with the form.
• Newsletter signup: your email address and the consent you gave.
• Technical information: information collected automatically while browsing, such as browser type, IP address and pages viewed (see section 6).

3. How the information reaches us

The contact form isn’t stored on the site itself. When you send it, the details are sent to us by email through a form-sending service (Web3Forms). Newsletter signups and brief answers are stored in the site’s hosting system (Cloudflare). Brief answers are kept there for up to a year, so we can build the website or system from them. If you choose, you can also start a WhatsApp chat with us with the details you filled in, or send us the calculator result on WhatsApp. The WhatsApp message is sent only when you tap “Send”. WhatsApp is a Meta service, and its use is also subject to its privacy policy. Once the details reach us, we keep them in our work systems (such as Google Workspace) to handle the enquiry.

4. Why we use the information

• To get back to you and schedule a fit-check call.
• To prepare for the call and offer you a service that suits your business.
• To send you a newsletter and professional content, only if you gave explicit consent.
• To improve the site and measure the effectiveness of our advertising.
• To meet our legal obligations.

There is no legal obligation to give us information, and providing it is up to you. Without a name and a way to contact you, we won’t be able to get back to you.

5. Who the information is shared with

We don’t sell, rent or trade information. It is shared only with service providers that help us run the site and the business, and only as needed for that: Meta (WhatsApp, and in future also Facebook and Instagram measurement tools), Google (email, file storage and measurement tools), Cloudflare (site hosting) and Web3Forms (forwarding form details to us by email). Some providers store information on servers outside Israel, in accordance with the law. Information may also be disclosed if we are required to by law or by an order of a competent authority.

6. Cookies and measurement tools

The fonts on the site load from our own server, not from an external service. We use Google Analytics 4, Google Tag Manager and the Meta pixel. These tools help us understand how visitors use the site and measure our campaigns, and they use cookies. On your first visit we ask whether you agree. Until you agree, the Meta pixel doesn’t load, and Google receives only anonymous signals without cookies. You can change your choice at any time through the “Cookie settings” link at the bottom of every page. You can also block or delete cookies in your browser settings, and manage ad preferences in Google’s and Meta’s ad settings. Blocking cookies won’t affect your use of the site’s content.

7. Newsletter and marketing email

We’ll send you a newsletter or marketing content only if you ticked explicit consent. Every mailing will include a simple way to unsubscribe. You can also ask to be removed at any time, through any of the contact methods in section 1, and we’ll handle the request promptly.

8. Information security

We take reasonable and accepted measures to protect the information: access limited to authorized people only, two-step verification on work accounts, and an encrypted connection (HTTPS) to the site. No system is completely immune, so we can’t guarantee absolute protection.

9. How long we keep the information

We keep information as long as it is needed for the purposes it was collected for. Details of enquirers who didn’t become clients will be deleted no later than 24 months after the last enquiry, unless a legal obligation requires keeping them longer. A newsletter email address is kept until you unsubscribe.

10. Your rights

• Right of access: to ask to see the information kept about you.
• Correction and deletion: to ask to correct information that is wrong, incomplete or out of date, or to delete it.
• Removal from mailings: at any time, with no need to give a reason.

For any request: by email [email protected], by phone or WhatsApp 054-610-5188, or by post: SMOLANSKI Media, HaTidhar 5, Ra’anana. We’ll reply within 30 days. If you didn’t receive a satisfactory answer, you can contact Israel’s Privacy Protection Authority.

11. Minors

The site and services are intended for business owners and managers. We don’t knowingly collect information from minors.

12. Changes to the policy

We may update this policy from time to time, for example when we add a new measurement tool. The current version will always appear on this page, with the date of the last update.