Measuring leads instead of customers
A filled-in form isn’t a customer. When you measure only volume, the campaign learns to bring the easiest leads, not the best ones.
Leads · Insurance, finance, real estate and services
Campaign management for lead-gen businesses Leads that become customers, not just rows in a report.
A cheap lead that doesn’t close costs you more than an expensive lead that does. We start from how much you can pay for a lead, check how fast every lead gets a call back, and measure by closed customers.
5 minutesthe window to reach a lead while it’s still warm
Hands-onmonitoring of lead cost and quality
CRMthe source of truth, not the platform’s report
In short
How do you manage campaigns for a lead-generation business?
Lead-gen campaign management starts with one number: a target cost per lead, so a new customer costs roughly 10% of the deal value. The target on Google and Meta is derived from that. Then we take care of three things: that leads come from the right audience, that every lead gets a call back while it’s still warm (we measure response time and show you where it gets stuck), and that measurement is done against your CRM or lead sheet, so the campaigns learn from real customers and not just from form fills. How to calculate the right cost per lead →
The right fit
Is it a fit?
This is for you if
- You sell a service or product that closes on a call: insurance, finance, real estate, professional services
- You have someone who calls leads back fast
- You know roughly how much you make per customer and how many leads close
Probably not the place to start if
- Nobody answers leads the same day
- You want lead volume regardless of what closes
From the field
The mistakes we see most in lead-gen businesses
Calling leads back hours later
A lead that waits goes cold, and sometimes has already talked to a competitor. In a study of 114 companies, fewer than 1% got back to a lead within 5 minutes.
A form that’s too long or too short
A one-field form brings lots of unserious leads, and a ten-field form scares off the serious ones. We tune the form for quality, not volume.
What we do
What we do for lead-gen businesses
And every decision is measured against one thing: how much profit you keep after advertising.
- 01
Target cost per lead
First of all we work out how much it’s worth paying for a lead: a customer at about 10% of the deal value.
- 02
Google and Meta together
Google catches people searching, Meta creates demand. The budget moves to what brings customers.
- 03
Weekly report
How many leads came in, what they cost and where from, every week.
- 04
Lead quality goes back to the platform
We mark quality leads and closed deals and send them back to Google and Meta, so they learn from real customers.
- 05
Forms and landing pages
A Meta form, a landing page or a direct WhatsApp enquiry, depending on what brings leads that close.
- 06
Close monitoring
Cost per lead, quality and source, continuously against the target.
How much does a lead cost?
There’s no single price. Cost per lead depends on the industry and the competition, and ranges from tens of shekels to hundreds of shekels in categories like insurance, finance and real estate. What matters is that the lead costs around the target we worked out for your business.
How do you improve lead quality?
Three things work best: a form with one or two screening questions, an immediate reply, and sending quality data back to the platform, so Google and Meta look for more people like the ones who actually closed.
Do you work with our CRM?
Yes. We work with your CRM or lead sheet, and if you don’t have one, we help set up simple lead-stage tracking.
Google or Meta for leads?
In categories where people search for a solution, like insurance, Google brings warmer leads. Meta brings more volume and suits creating demand. In most lead-gen businesses the combination works best.
How soon do leads come in?
On Google, usually in the first few days. On Meta there’s a learning period of about two weeks, during which we monitor the account closely.
Recommendations
What business owners say about us
“Some of the most impressive knowledge and experience I’ve come across. He brought me accurate, relevant leads. Highly recommended.”
“Excellent, serious and professional service. Always available for any question or request I had. Highly recommended!”
“We’ve been through many agencies, and after more than a year there’s no doubt we chose the best one. There’s always someone to turn to, with full transparency and expertise that brings results.”
From the recommendations on the Facebook page of BuyMedia, the agency’s previous name (translated from Hebrew). All recommendations →
Who manages
Who will manage your campaigns?
Pini Smolanski, founder of SMOLANSKI Media. 14 years in advertising management, 10 of them at Israel’s leading media agencies, on some of the biggest brands in the country. With us, the person you talk to is the person who manages the account.
More about Pini →14years of experience
10at the leading agencies
10+years leading teams
From the blog
Questions worth checking before you start
More from us
More services
Let’s work out what a lead is worth to you
For businesses that invest ₪10,000 a month or more in advertising. Half an hour, free and with no commitment.
Prefer to talk now?
WhatsApp 054-610-5188