Who manages the account
At a big agency the account is usually handed to a junior team after the deal is signed. With us, the person who built the strategy is also the person who manages the account and follows it closely.
Boutique media agency · Google, Meta, TikTok and native
Media agency A media agency at the level of the big ones, with a senior manager on every account.
SMOLANSKI Media is a boutique media agency founded by Pini Smolanski, after ten years at Israel’s leading media agencies. We plan and buy digital media for businesses that invest ₪10,000 a month or more, and measure everything by the profit the client keeps.
14+years of experience in media planning and buying
10 yearsat Israel’s leading media agencies
1senior manager who manages your account personally
In short
What does a media agency do, and how do you choose one?
A media agency plans where to advertise, how much to invest in each channel and when, and buys and manages the advertising itself: Google, Facebook and Instagram, TikTok, Taboola and Outbrain. A classic ad agency focuses on the idea and the creative, and a media agency focuses on budget and results. When choosing a media agency, check four things: who actually manages your account, how success is measured (leads and sales, or just impressions and clicks), whether the accounts stay in your ownership, and how often you get a clear report. The full guide to choosing an agency →
The right fit
Is it a fit?
We’re a fit for you if
- You invest, or want to invest, ₪10,000 a month or more in digital advertising
- You want a senior media person who knows your account, not a junior account manager
- You care about measuring by closed leads and sales, not by impressions
Probably not the place to start if
- You’re mainly looking for branding, PR or organic social management
- You’re looking for the cheapest price on the market
The difference
What’s different about us compared with a big media agency
How we measure
Not impressions and not clicks. We measure cost per customer, ROAS and profit, and check the platform report against the CRM or actual sales.
Whose accounts they are
The ad accounts, pixels and data stay yours. If we part ways, everything stays with you.
What we do
What our media agency does for you
And every decision is measured against one thing: how much profit you keep after advertising.
- 01
Media planning
Where to advertise, how much and when: splitting the budget between Google, Meta, TikTok and native based on what brings customers.
- 02
Media buying and ongoing management
Setup, optimization and close monitoring of every campaign.
- 03
Proper measurement
Pixels, GA4 and a CRM connection, so every decision rests on real data.
- 04
Targets based on your economics
The cost-per-customer target and return on ad spend are set by your profit, not by a market average.
- 05
A clear weekly report
What happened, why, and what we’re doing this week. In plain language.
- 06
Creative from the data
Data-driven briefs for our partner social agency or your team, in a separate size for every placement.
What’s the difference between a media agency and an ad agency?
An ad agency focuses on the idea, the message and the creative. A media agency focuses on planning and buying media: where to advertise, how much to invest and how to measure. Many businesses work with both, or with a media agency and a social agency.
How much does a media agency cost?
Most media agencies charge a monthly management fee, fixed or as a percentage of the ad budget, separate from the budget itself. With us the price is set by the scope of work and the number of channels, and given after a short introductory call.
What’s the minimum budget?
We work with businesses that invest ₪10,000 a month or more in advertising. Below that, the platforms don’t get enough data to learn.
How do you choose a recommended media agency?
Ask who will actually manage the account, ask for a sample report, check that the accounts stay in your ownership, and ask to speak with an existing client. A good agency will be glad to answer each of these.
What types of businesses do you work with?
Lead-gen businesses, such as insurance, finance, real estate and services, and online stores. All of them businesses where advertising can be measured all the way to the customer or the sale.
Recommendations
What business owners say about us
“Some of the most impressive knowledge and experience I’ve come across. He brought me accurate, relevant leads. Highly recommended.”
“Excellent, serious and professional service. Always available for any question or request I had. Highly recommended!”
“We’ve been through many agencies, and after more than a year there’s no doubt we chose the best one. There’s always someone to turn to, with full transparency and expertise that brings results.”
From the recommendations on the Facebook page of BuyMedia, the agency’s previous name (translated from Hebrew). All recommendations →
Who manages
Who will manage your campaigns?
Pini Smolanski, founder of SMOLANSKI Media. 14 years in advertising management, 10 of them at Israel’s leading media agencies, on some of the biggest brands in the country. With us, the person you talk to is the person who manages the account.
More about Pini →14years of experience
10at the leading agencies
10+years leading teams
From the blog
Questions worth checking before you start
Pricing & choosing an agency
Media agency or ad agency: what’s the difference, and which one does your business need
Pricing & choosing an agencyHow to choose a media agency or PPC agency: 8 checks before you sign
Pricing & choosing an agencyHow much does paid campaign management cost? Prices and pricing models in 2026
Looking for a media agency? Let’s talk
For businesses that invest ₪10,000 a month or more in advertising. Half an hour, free and with no commitment.
Prefer to talk now?
WhatsApp 054-610-5188