Paying for irrelevant searches
Without regular search term cleanup, part of the budget goes on people who aren’t looking for you at all.
Google Ads · Search, Shopping and Performance Max
Google campaign management Show up exactly when people search for you.
Google is where the customer already knows what they want. Our job: make sure you show up at that moment, and that you don’t pay for a single search that doesn’t bring a customer.
Highpurchase intent: the customer is already searching
Hands-onmonitoring of budget and bids
Every weekcleaning out irrelevant searches
In short
What does Google campaign management include?
Google campaign management is setting up and running ads in Google Ads: search ads, Shopping campaigns and Performance Max. With us it includes keyword research by purchase intent, setting up conversions and checking they’re counted correctly, weekly search term cleanup, managing bids and budget against a cost-per-customer target, and a report that shows how many customers and how much profit the campaign brought, not just clicks.
The right fit
Is it a fit?
Google will work well for you if
- People search Google for what you sell
- The customer needs a solution now: insurance, real estate, professional services
- You have a store with products people search for by name
Probably not the place to start if
- Nobody is searching for the product yet. Meta is a better fit there
- You want results without a site that’s ready to receive them
From the field
The mistakes we see most on Google
“Conversions” that aren’t really conversions
When a page view or a 3-second call counts as a conversion, the report looks great and the algorithm learns the wrong thing.
The brand campaign hides the truth
People who searched for your name would have come anyway. When brand is mixed in with everything else, the generic campaigns look better than they are.
What we do
What we do on Google
And every decision is measured against one thing: how much profit you keep after advertising.
- 01
Search by purchase intent
Keywords that bring people ready to buy, not just people who are curious.
- 02
Weekly search cleanup
We go through what people actually searched for, and add negative keywords.
- 03
Shopping and Performance Max
For stores: a well-organized product feed and campaigns that sell what’s profitable.
- 04
Brand kept separate
A separate brand campaign, to see what really brings new customers.
- 05
Accurate measurement
One verified primary conversion, including Enhanced Conversions.
- 06
Close budget monitoring
Bids and budgets are checked continuously against the target.
How much does a click on Google cost?
It depends on the industry and the competition. Instead of looking at the price per click, we start from how much you can pay for a customer, and build the campaign from that.
Can we start with Google only?
Yes. If people search for what you sell, Google is usually the right place to start.
What about a campaign on our own name?
It’s worth having one, because competitors can show up on your name. We manage it separately so it doesn’t blur the picture.
What’s the difference between Performance Max and a search campaign?
A search campaign shows text ads to people searching for the words you chose, and gives full control over keywords. Performance Max is an automated campaign that runs across all of Google’s channels, including Shopping, YouTube and Gmail, and suits mainly stores with a product feed. Usually you combine them: search for control, and Performance Max for the store.
What is Enhanced Conversions?
Enhanced Conversions is a Google setting that attaches encrypted details to a conversion, such as the email or phone the customer left, so Google can match more conversions to advertising. The result: fuller measurement, and the algorithm learns from more data.
How soon does a Google campaign bring results?
Search campaigns can bring enquiries in the first few days, because they catch people who are already searching. Automated bidding usually needs a few weeks and enough conversions to learn, and during that time we monitor the account closely.
Recommendations
What business owners say about us
“Some of the most impressive knowledge and experience I’ve come across. He brought me accurate, relevant leads. Highly recommended.”
“Excellent, serious and professional service. Always available for any question or request I had. Highly recommended!”
“We’ve been through many agencies, and after more than a year there’s no doubt we chose the best one. There’s always someone to turn to, with full transparency and expertise that brings results.”
From the recommendations on the Facebook page of BuyMedia, the agency’s previous name (translated from Hebrew). All recommendations →
Who manages
Who will manage your campaigns?
Pini Smolanski, founder of SMOLANSKI Media. 14 years in advertising management, 10 of them at Israel’s leading media agencies, on some of the biggest brands in the country. With us, the person you talk to is the person who manages the account.
More about Pini →14years of experience
10at the leading agencies
10+years leading teams
From the blog
Questions worth checking before you start
Let’s check whether Google will be profitable for you
For businesses that invest ₪10,000 a month or more in advertising. Half an hour, free and with no commitment.
Prefer to talk now?
WhatsApp 054-610-5188