One ROAS for all products
A product with a 50% margin and a product with a 15% margin need different targets. One target means advertising the less profitable products at a loss.
E-commerce · Shopping, Performance Max and Meta
Campaign management for online stores More sales on your site, and more profit from each one.
A high ROAS in the report doesn’t mean the store is profitable. We set a target based on your profit margin, count against the store and not the platform, and scale only what leaves money.
ROASA target based on your profitability, not a generic number
70%of carts are abandoned before checkout
Hands-onmonitoring of products, audiences and budget
In short
How do you manage campaigns for an online store?
Campaign management for an online store starts with break-even ROAS: 1 divided by the profit margin per order. In a store that keeps 25% of each order, every ₪1 in advertising has to bring back at least ₪4 in sales to avoid a loss, and a target that leaves profit is derived from that. Then we build Google Shopping and Performance Max with a well-organized product feed, Meta with interest audiences, remarketing and lookalikes, and count sales against the store system, because Google and Meta sometimes count the same order twice. How to calculate break-even ROAS →
The right fit
Is it a fit?
This is for you if
- You have a store with products that already sell
- You know roughly what profit margin is left from an order
- You have a product feed, or one can be set up (Shopify, WooCommerce and so on)
Probably not the place to start if
- The profit per order is too low to carry advertising
- The site is slow or checkout is clunky, and there’s no plan to fix it
From the field
The mistakes we see most in online stores
Trusting the platform’s report
Google and Meta each count the same order. Two sales in the reports, one in reality.
Bringing traffic to a site that loses it
A slow product page, shipping that only shows up at checkout, or a clunky payment. The click was paid for, and the sale was lost.
What we do
What we do for online stores
And every decision is measured against one thing: how much profit you keep after advertising.
- 01
Target ROAS by profitability
We calculate break-even ROAS from your profit margin, and set a target that leaves money.
- 02
Shopping and Performance Max
A well-organized product feed, split by profitability and by winning products.
- 03
Meta for stores
Interest audiences, remarketing and lookalikes, with a product catalogue and dynamic ads.
- 04
Measurement against the store
We count orders against Shopify, WooCommerce or your store system, not against the report.
- 05
Abandoned carts
Remarketing to people who abandoned a cart, so the click isn’t wasted.
- 06
Close monitoring
Products, audiences and budget, continuously against the target.
What’s a good ROAS for an online store?
We aim for a ROAS of at least 6. It’s also important to know your break-even ROAS, 1 divided by your profit margin per order: in a store with a 25% margin, a ROAS of 4 is only break-even, so the target there is even higher.
Google Shopping or Meta for a store?
Google Shopping and Performance Max catch people already searching for the product. Meta creates demand and suits visual products and new products. Most stores benefit from the combination, and the budget moves to whatever leaves profit.
Do you work with Shopify and WooCommerce?
Yes. We connect measurement and the product feed from any common store system, and check that every purchase is counted once.
Why does the report show more sales than the store has?
Because each platform counts a sale if it had any part in it, within a time window it sets. So the same order appears on both Meta and Google. We measure against the store system.
What’s the minimum budget?
We work with stores that invest ₪10,000 a month or more in advertising. At that budget the platforms get enough purchases to learn.
Recommendations
What business owners say about us
“Some of the most impressive knowledge and experience I’ve come across. He brought me accurate, relevant leads. Highly recommended.”
“Excellent, serious and professional service. Always available for any question or request I had. Highly recommended!”
“We’ve been through many agencies, and after more than a year there’s no doubt we chose the best one. There’s always someone to turn to, with full transparency and expertise that brings results.”
From the recommendations on the Facebook page of BuyMedia, the agency’s previous name (translated from Hebrew). All recommendations →
Who manages
Who will manage your campaigns?
Pini Smolanski, founder of SMOLANSKI Media. 14 years in advertising management, 10 of them at Israel’s leading media agencies, on some of the biggest brands in the country. With us, the person you talk to is the person who manages the account.
More about Pini →14years of experience
10at the leading agencies
10+years leading teams
From the blog
Questions worth checking before you start
More from us
More services
Let’s check how much your store really profits from advertising
For businesses that invest ₪10,000 a month or more in advertising. Half an hour, free and with no commitment.
Prefer to talk now?
WhatsApp 054-610-5188