An ad that looks like a TV commercial
On TikTok that gets scrolled past immediately. What works is a video that looks like content.
TikTok Ads · Spark Ads and Smart+
TikTok campaign management Short video, a huge audience, without burning budget.
On TikTok the video is everything. An ad that looks like an ad gets scrolled past in a second. We test lots of videos fast, keep what works, and replace it before it wears out.
2 secondsall a video has to stop the scroll
Manyvideos in testing, few winners
Hands-onmonitoring of what’s wearing out
In short
What does TikTok campaign management include?
TikTok campaign management is setting up and running video ads in TikTok Ads Manager, including Spark Ads and Smart+. With us it includes pixel and Events API setup, a structure that lets us test many videos in parallel, picking winners by cost per result rather than views, and replacing videos before they wear out, with a brief to the partner social agency based on the data.
The right fit
Is it a fit?
TikTok will work well for you if
- Your audience is young, or the product explains itself in a video
- You, or your social agency, can produce videos regularly
- You already have organic content that works
Probably not the place to start if
- There’s no video content and no plan to produce it
- The product needs a long explanation before purchase
From the field
The mistakes we see most on TikTok
Only two or three videos
Without enough videos in testing, there’s no way to find out what works, and the few you have wear out fast.
No Events API
As on Meta: without a server-side connection, some results aren’t counted.
What we do
What we do on TikTok
And every decision is measured against one thing: how much profit you keep after advertising.
- 01
Fast video testing
A structure that lets us test many videos and find winners fast.
- 02
Spark Ads
We boost organic content that already works, from your account or from creators.
- 03
Replace before fatigue
We spot a decline and ask for new videos in time.
- 04
Pixel and Events API
Full measurement, tested before a shekel is spent.
What are Spark Ads?
Spark Ads are ads that boost an existing organic post, from your account or a creator’s. Likes, comments and followers stay on the original post, and the ad looks like regular content in the feed.
Is TikTok suitable for a B2B business?
Usually less so. TikTok is strong for consumer products and a young audience. On the call we’ll tell you honestly whether it suits you.
Who shoots the videos?
The partner social agency, creators, or you. We write the brief based on what the data shows is working.
What is Smart+ on TikTok?
Smart+ is an automated TikTok campaign type, where the system decides on its own about audiences, placements and creative combinations. It can work well when there are enough videos and conversions, but it gives less control, so we decide on it based on each account’s data.
How many videos do you need to start?
Enough for a real choice: several different ideas, not several versions of the same video. On TikTok videos wear out fast, so you also need a steady pace of new videos.
Recommendations
What business owners say about us
“Some of the most impressive knowledge and experience I’ve come across. He brought me accurate, relevant leads. Highly recommended.”
“Excellent, serious and professional service. Always available for any question or request I had. Highly recommended!”
“We’ve been through many agencies, and after more than a year there’s no doubt we chose the best one. There’s always someone to turn to, with full transparency and expertise that brings results.”
From the recommendations on the Facebook page of BuyMedia, the agency’s previous name (translated from Hebrew). All recommendations →
Who manages
Who will manage your campaigns?
Pini Smolanski, founder of SMOLANSKI Media. 14 years in advertising management, 10 of them at Israel’s leading media agencies, on some of the biggest brands in the country. With us, the person you talk to is the person who manages the account.
More about Pini →14years of experience
10at the leading agencies
10+years leading teams
From the blog
Questions worth checking before you start
Pricing & choosing an agency
How much should you spend on ads each month? Working out a minimum budget for Meta and Google
Measurement & profitabilityWhy Meta and Google report more sales than you actually made
Pricing & choosing an agencyHow much does paid campaign management cost? Prices and pricing models in 2026
Let’s check whether TikTok will be profitable for you
For businesses that invest ₪10,000 a month or more in advertising. Half an hour, free and with no commitment.
Prefer to talk now?
WhatsApp 054-610-5188