Sending people straight to the product page
The reader came from a news article. When they land on a sales page, they leave.
Native · Taboola and Outbrain
Taboola and Outbrain campaign management An article that warms the customer up before they buy.
Native ads appear inside news and content sites. They suit products that need explaining: the reader lands on an article, understands why they need it, and only then sees the offer.
Articlebefore the offer, not a product page
Every weekheadline and image testing
Blocklistof sites that waste budget
In short
What does Taboola and Outbrain campaign management include?
Taboola and Outbrain campaign management is advertising content recommendations on news and content sites, leading to an article or a page that explains the product before the offer. With us it includes building the article structure and message, weekly headline and image testing against conversions, a blocklist of sites that bring clicks without customers, and cross-checking with GA4 by publisher site.
The right fit
Is it a fit?
Taboola and Outbrain will work well for you if
- The product needs explaining before purchase: finance, insurance, health, new products
- You have, or can write, an article that tells the story
- You already advertise on Google and Meta and are looking for an additional audience
Probably not the place to start if
- The product is simple and bought on the spot. Google and Meta are more efficient there
- There’s no way to build an article page
From the field
The mistakes we see most on Taboola and Outbrain
Not blocking sites
Some sites bring cheap clicks that don’t convert. Without regular blocking, the budget pours out there.
Measuring by click-through rate
A headline that attracts lots of clicks doesn’t necessarily bring customers. Measure all the way to the sale.
What we do
What we do on Taboola and Outbrain
And every decision is measured against one thing: how much profit you keep after advertising.
- 01
An article that warms people up
An article page that explains the product before the offer.
- 02
Headline and image testing
Every week, against conversions and not just clicks.
- 03
Site blocking
A blocklist updated based on what doesn’t convert.
- 04
Cross-checking with GA4
We check by publisher site what really brings customers.
What is native advertising?
Native advertising is ads that appear as content recommendations on news and content sites, usually at the bottom of articles. The click leads to an article or a page that explains the product, and only then to the offer.
Does native replace Google and Meta?
No. It adds audience. It’s usually added after Google and Meta are already working well.
Who writes the article?
We build the structure and the message, and the article itself is prepared together with the partner agency or with you.
What’s the difference between Taboola and Outbrain?
Both are content recommendation networks that appear on news and content sites, but each works with different publisher sites, so each has a somewhat different audience. Usually we test both and keep whichever brings customers at a lower cost.
Is native suitable for insurance and finance?
Yes, it’s one of the categories where native works well, because the product needs explaining before people leave their details. It’s important to word things carefully and without promises, in line with platform policies and the law.
Recommendations
What business owners say about us
“Some of the most impressive knowledge and experience I’ve come across. He brought me accurate, relevant leads. Highly recommended.”
“Excellent, serious and professional service. Always available for any question or request I had. Highly recommended!”
“We’ve been through many agencies, and after more than a year there’s no doubt we chose the best one. There’s always someone to turn to, with full transparency and expertise that brings results.”
From the recommendations on the Facebook page of BuyMedia, the agency’s previous name (translated from Hebrew). All recommendations →
Who manages
Who will manage your campaigns?
Pini Smolanski, founder of SMOLANSKI Media. 14 years in advertising management, 10 of them at Israel’s leading media agencies, on some of the biggest brands in the country. With us, the person you talk to is the person who manages the account.
More about Pini →14years of experience
10at the leading agencies
10+years leading teams
From the blog
Questions worth checking before you start
Pricing & choosing an agency
How much should you spend on ads each month? Working out a minimum budget for Meta and Google
Measurement & profitabilityHow much can you pay for a lead? The formula for the right cost per lead
Measurement & profitabilityWhy Meta and Google report more sales than you actually made
More from us
More services
Let’s check whether Taboola and Outbrain will be profitable for you
For businesses that invest ₪10,000 a month or more in advertising. Half an hour, free and with no commitment.
Prefer to talk now?
WhatsApp 054-610-5188